Local technical services
DK Refrigeration, Aircons & Appliances
Building a high-intent local-service platform around real fault and service journeys.
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The challenge
Help someone with an equipment problem find the right local support.
Customers needed quick routes from equipment problems to the right refrigeration, air-conditioning or appliance support.
The approach
Begin with the fault, the service and the customer's location.
We organised service, project and advice content around local customer intent and a structured enquiry journey.
AIPEX’s role
- Strategy
- UX/UI
- Web development
- Local SEO
- Schema
The scope
What was delivered
The work
- Service and advice architecture
- Commercial and household customer pathways
- Responsive project-led design
- Multi-step service enquiry flow
- Technical SEO and local-search foundations
The decisions behind it
- Prioritised fault and service journeys
- Kept mobile actions prominent without obstructing content
- Connected supporting advice to relevant services
What changed for the customer
A direct route from service need to enquiry
The delivered mobile experience connects services, locations and contact options around household and commercial needs.