Boutique hospitality
Auberge Burgundy Boutique Hotel & Spa
Translating a heritage hospitality brand into a refined booking-oriented experience.
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The challenge
Help guests picture the stay and understand their choices before booking.
A distinctive Hermanus stay needed to convey its rooms, setting and broader hospitality experience before guests reached the booking engine.
The approach
Connect rooms, experiences and direct booking in one considered journey.
We created an editorial hospitality journey linking room choices, experiences, specials and direct booking.
AIPEX’s role
- Strategy
- UX/UI
- Web development
- SEO
- CMS architecture
The scope
What was delivered
The work
- Room and suite architecture
- Experience and editorial content journeys
- Responsive hospitality interface
- Direct NightsBridge booking pathways
The decisions behind it
- Let accommodation content lead the decision journey
- Kept booking actions available in context
- Used editorial rhythm rather than generic room cards alone
What changed for the customer
A connected hospitality journey
Accommodation, dining, spa experiences, specials and direct-booking pathways were organised into one coherent guest journey.