Multi-facility storage
Hermanus Storage
Connecting website conversion and ongoing paid acquisition for a local business.
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The challenge
Connect advertising and local search to a useful storage enquiry.
A multi-facility operation needed customers to understand options and move from paid or organic discovery to an appropriate enquiry.
The approach
Make the next step clear from campaign message to facility choice.
We aligned the site journey with local demand and ongoing Google and Meta acquisition.
AIPEX’s role
- Web experience
- Google Ads
- Meta Ads
- Analytics
The scope
What was delivered
The work
- Conversion-focused website pathways
- Facility and service content
- Paid-media alignment
- Measurement foundations
The decisions behind it
- Connected campaign intent to relevant website journeys
- Kept facility choices clear
- Aligned campaign intent with the customer’s storage decision
What changed for the customer
A connected path from discovery to storage enquiry
Facility positioning, campaign messages, website pathways, forms, WhatsApp and calls were connected around the customer’s storage decision.